Lafuma

Lafuma: 90 years of history 

For over 90 years since its creation in Ardèche, the French manufacturer Lafuma has specialised in designing products for outdoor activities. Founded in 1930, the French brand first revolutionised the backpack before diversifying and specialising in all products that enable outdoor activities, with a guaranteed French origin. Over the years, the brand began to manufacture camping furniture, textiles, and shoes to allow everyone to embark on adventures with technical and quality equipment. Today, based at the foot of the mountains in Annecy, Lafuma continues to innovate while preserving its unique know-how that has contributed to the brand's reputation. Without forgetting its origins, Lafuma serves as a true bridge between the past and the present, while resolutely looking towards the future. 

Lafuma: products tailored for adventure

Initially engaged in high mountain and climbing, Lafuma backpacks have accompanied many climbers on the highest peaks in the world, and the brand's products have opened many routes. Lafuma collaborates with specialists to design the most technical products possible that will accompany everyone in their adventure and their own Everest. The mountain being a very demanding environment, you will find in a Lafuma jacket, a Lafuma fleece, a Lafuma down jacket, or even a Lafuma sleeping bag, the necessary level of technicality to face this environment in the best possible conditions.

Among the wide range of Lafuma products available on the market today, the following products will accompany you on your various outdoor adventures for your greatest pleasure: 

Lafuma Access 40

Lafuma Active 10°

Lafuma Shift GTX

Lafuma: a brand committed to eco-responsibility

Since 1930, while Lafuma products have been revisited and modernised, they have remained true to the brand's values: authenticity, sharing, and accessibility, which are at the heart of the daily work of Lafuma teams. That is why, since the 1990s, the protection of the playground that is the mountains and the awareness of responsible practices have been added so that future generations can also enjoy this exceptional environment. Lafuma shares this vision with every member of its community so that as many people as possible can continue to enjoy natural spaces, now and in decades to come.

As an ambitious brand, Lafuma defines its sustainability strategy through 6 pillars: 

• Circular economy

• Use of renewable resources

• Responsible production chain

• Human well-being within the company

• Alignment with the Paris agreements

• Reconnecting humans with nature

All these pillars aim to enable Lafuma to become a company that positively contributes to society and the planet by 2030, while minimising its negative impacts. Lafuma wishes to share its love for wide-open spaces and adventure, whether in the city or in the mountains, daily or during a trip. As the brand's tagline aptly puts it: “Adventure starts here.”

Find a wide choice of Lafuma products on Hardloop

A brand resolutely looking to the future without forgetting its origins, Lafuma seemed like an obvious choice in our selection of sports articles. The brand's technical products perfectly align with Hardloop's mission: to offer the best possible equipment for embarking on adventures. Moreover, committed to the path of ecology, Lafuma is a brand fully aware of current and future challenges.