We Norwegians

We Norwegians: Premium Merino Wool Clothing 

We Norwegians was born in Voss, the Norwegian capital of sport and adventure. The brand was founded by Tove Grane. Following her experience in fashion and the outdoor world, she decided in 2013 to launch her brand specialising in merino wool. 

All clothing is made from merino wool, a noble material with numerous technical properties. The brand was born from a desire: to create natural technical clothing that adapts to all your adventures - both daily and sporty. 

The premium fabrics and materials of these jumpers and outdoor clothing will allow you to keep your garments for many years. True timeless pieces, they will accompany you on all your adventures. As we say: Consume less, consume better! 

We Norwegians: Comfort and Quality for Winter Sports

We particularly love the comfort and quality of the materials in We Norwegians jumpers. Made from merino wool, they are extremely easy to care for. And if you didn't know, merino wool is odour-resistant, perfect for when you're off on an adventure for several days! 

For your favourite winter sports as well as your daily adventures, the jumpers made from merino wool by We Norwegians will be your favourite companions. The trendy colours and patterns echo iconic Norwegian designs. A true favourite!  

Discover the Entire We Norwegians Collection at Hardloop

At Hardloop, we particularly enjoy highlighting natural, responsible brands that advocate for mindful consumption. The Norwegian brand has naturally become one of our favourite jumper brands for winter. 

With its timeless models, it suits all adventurers. For men or women, discover all our models of We Norwegians jumpers and sweaters.  A touch of Norwegian adventure by your side! 

If you have a question about a jumper model or a material, feel free to contact our team of experts. Our HardGuides will be delighted to answer all your questions and find the right clothing for your outdoor adventures.