Bogner Fire + Ice

Bogner Fire + Ice: Luxury Clothing Since 1932

Bogner Fire + Ice was founded in 1932 by Willy Bogner. Since its inception, Bogner has been characterised as a luxury brand for winter sports. It was Maria Bogner, Willy's wife, who revolutionised the brand's future. In 1948, she introduced the very first ski trousers. It was a success. Seven years later, the brand showcased a brand new B zipper, which would become the symbol of Bogner Fire + Ice ski clothing.

The German luxury brand designs technical and high-performance clothing for skiing. It has notably dressed many professional skiers. In 1972, Willy Bogner Junior joined his parents' company. A successful skier for several years and passionate about film and photography, he brought a unique and innovative vision to the brand. He later took over the family business while developing his career as a director. In 1986, Willy Bogner's film Fire and Ice was released in cinemas. It was a true success!

Four years later, Bogner introduced its new brand “FIRE + ICE”, inspired by its successful film. The brand represents the symbiosis between sport and fashion. Bogner clothing is now a true reference in the luxury world. With unexpected designs, modern colours and patterns, the ski jackets and trousers from the brand are the perfect pieces for fashion enthusiasts.

Bogner Fire + Ice: Performance and Innovation for Skiing

The Bogner Fire + Ice clothing combines luxury, fashion, and sport. The products are technical and high-performing, perfectly adapting to all your mountain sports. With high-end finishes and top-quality materials, our experts have selected the essentials for both the slopes and the city.

With its chic casual style, the Hugh men's fleece perfectly represents the high-end style of Bogner. Its details and high-performance technical finishes give it a luxurious look. Whether for skiing or your outings in the town of Megève, this fleece is a must-have.

To ski without compromising on style, we offer the perfect outfit for women: the Borja trousers and the Moia-T ski jacket. Elegance and performance will be on the agenda on the slopes. The tapered trousers are an emblem of Bogner Fire + Ice, crafted from a bidirectional, waterproof, and breathable fabric. The ski jacket, on the other hand, features a very fitted and feminine cut. Its hood is ideal for protection against the cold and wind.

Bogner Fire + Ice develops a range of high-performance and stylish clothing for your activities in the resort. Choose style without compromising on performance with this German luxury brand.

Discover Our Full Range of Bogner Fire + Ice Clothing at Hardloop

At Hardloop, we take pride in offering our customers quality clothing for their mountain adventures. Whether hiking, alpine skiing, or snowshoeing, Bogner Fire + Ice is a reference if you do not wish to compromise between style and performance.

With over 90 years of experience, the Bogner brand holds a special place in our products. Recognised worldwide for its trendy and luxurious clothing, the Bogner Fire + Ice brand will accompany you on all your mountain adventures. Don’t hesitate any longer and choose Bogner clothing for skiing in the French and Swiss Alps.

Do you have a question about a model of trousers or ski jacket for women? Contact our team of experts. Our HardGuides will be happy to recommend the perfect outfit for winter sports.