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100%: To Give Your Best on the Trails

Originally from the world of motocross, this typically American company started with one man, little money, and big ideas. Over the years, the small garage business has transformed into a cult brand and expanded its product range with masks, sports glasses, and clothing for mountain bikers. 

It all began in 1982 when Drew Lien, who wanted to venture into the MX business, was searching for a name for his future equipment brand. It was in front of a poster of Bob Hannah, hanging on the wall of his room, that the idea for a name came to him. Indeed, Hannah was wearing the number 100 that year. A question then came to his mind in front of his idol's photo: "What does it take to win?" You simply have to give 100% of your abilities, just like Bob Hannah. The company's name is a tribute to the founder's road companions, who have always ridden and lived to the fullest on their path to racing success - at 100%, in essence! 

100%: Technical Products for Descending Single-Tracks

While motocross is the reference and origin sport of the 100% brand, automotive sports products have been perfectly adapted for use on trails and single-tracks, from downhill mountain biking to cross-country and enduro. The technicality and quality of the American brand's equipment delight enthusiasts of fast and challenging descents. The high quality of 100% products, combined with a sleek and functional design, has garnered many followers among the most recognized riders. If you are used to giving 100% in everything you undertake, then the products from this Californian brand will be perfect to help you achieve your goals. 

Among the various products from the 100% brand, the following equipment will be perfect for your different adventures on mountain trails and single-tracks: 

100% Geomatic

100% Aircraft Composite

100% Armega

Find a Wide Range of 100% Products on Hardloop

To best advise you and provide you with the best equipment for your adventures, our experts and HardGuides have selected the best products from the American brand 100% for you, after numerous tests on the trails and single-tracks of the Aravis. You can discover a wide range of mountain bike helmets, mountain bike goggles, and mountain bike gloves, ensuring smooth and precise handling on the most technical and challenging sections. But that's not all; during your visit to our Hardloop site, take the opportunity to explore our other sections dedicated to the world of cycling and mountain biking. You can complete your rider's kit with a wide selection of equipment, as well as provide the best gear for your bike with mountain bike tyres designed to tackle the most technical terrains and never miss grip. To give 100% on the trails and single-tracks!